Brand identity of a traditional Russian festival, Maslenitsa.
Maslenitsa is a Slavic traditional holiday, celebrated within a week before the Lent. Ceremonialism of the holiday keeps the elements of Slavic mythology.
Since ancient times in Russia there were many various entertainments. In search of the suitable pictogramms to promote the product and in according to analysis of technology interrelation with our target audience, we had have stopped on basten art which is one of the most associated with Russian traditional art history. So we putted it into the middle of concept realization.


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